This was a personal project that I took on in response to a story I read in the news. A cosmetics company was fined and given a slap on the wrists for using false eyelashes on the models who were supposed to be advertising their mascara.
They were told that from now on they had to provide a public notice at the bottom of the TV screen noting that they were altering the images. I thought that it was a little ridiculous as most cosmetics adverts, be it in magazines or on the television alter their images, if not with false eyelashes then with photo editing programs such as Adobe Photoshop.
It has become pretty much industry standard, so I thought I would create a tongue in cheek cosmetic range made by Photoshop. There are little features like instead of a lipstick colour - “flamingo pink” for example, there are the colour numbers instead like bf2324